CPE Cambridge Proficiency in English Exam. Essay Sample 2016
Submitted by Patryk Lukasz #of words: 250 Essay on the digitalisation of outdoor advertising "Digitalisation" has come to change the world forever. This world´s digital transformation is particularly affecting the ways in which companies persuade people to buy their products. Both texts above discuss the pros and cons of digital advertising. The first text views modern forms of advertising positively and recognises its potential to attract customers, as well as to inform people and to transmit information. There is an interesting opinion that our environment would suffer from lack of those digital billboards, and as we tend to treat shiny screens as something completely natural and sometimes even vital, it is difficult do disagree with that statement. What goes without saying, personally, is that some billboards can definitely cheer people up and even make someone´s journey to work more amusing. In contrast, the second text emphasises some drawbacks of modern digital billbo...
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